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Katia Juárez

CSO

Agricultural Engineer from the University of El Salvador with an MBA and studies in Sustainability Management from Cambridge University. With more than 20 years, Katia has participated in multiple conferences and training in more than 25 countries and on four continents. She is Director of Sustainability for the FIM(International Motorcycling Federation) since the end of 2010 and FIM environmental delegate for more than 20 years. Creator of projects such as KISS Program and Ride Green Ambassadors. Author of the Ride Green 25 anniversary book and other guides, Katia has extensive experience in the sustainability and motorsport sector. Recently Katia obtained a certificate in implementation of ISO 20121 norm by British International Standard.

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Guillermo Hernández

Merketing and communications

Guillermo is a Bachelor in Business Administration from the University of York, California. He has a postgraduate degree in marketing from FEPADE. A long sporting career in motocross and downhill mountain bike has earned him Central American championships and being in the Latin American top 5 best riders in motocross. Guillermo is an entrepreneur, owns companies in the automotive industry and bicycle transportation. He is also a builder and developer of downhill tracks in the Central American area. Guillermo has a certificate in implementation of ISO 20121 norm by British Standard International

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Ariadna Benet-Mònico

Expert consultant

Ariadna holds an MSc in Environment and Development from the University of East Anglia, UK. She also has a Postgraduate Diploma in Environmental Auditing from the Institute of Environmental Studies (Institut d'Estudis Mediambientals-UPC), Barcelona. She also holds a Bachelor's degree in Chemistry from the University of Barcelona, Catalonia, and a PhD in Biology from the University of Barcelona-CSIC, Catalonia. She received the 2012 Serra d'Or Critics' Prize for her book "Agricultura Ecològica i sostenibilitat" (Ecological Agriculture and Sustainability). She advises companies on strategic planning for the transition to sustainability.
More than 15 years of international experience in sustainable development during which I have acquired a vast knowledge of the relationship between poverty, environmental degradation and economic development.
Extensive experience in international project management.
Experience in life cycle analysis and carbon footprint calculations.
Solid multidisciplinary and research training; design and development of environmental and social studies.
Extensive experience in training and awareness-raising, including facilitating workshops and conferences.

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At Win and Green, we help companies, institutions, and destinations integrate sustainability into their strategy to turn challenges into opportunities, strengthen their competitiveness, and generate economic, social, and environmental value.

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